[SPAM]
SPAM is a pop-up magazine inspired by the spam folder – a place where hidden messages reveal unexpected, timely content. It documents pop-up events at Teder Tel Aviv, capturing fleeting moments before they disappear into the archive.
category//
Branding / Editorial / Print
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About //
The project began with a research of traditional Eastern patterns, examining their cultural and historical layers. These patterns were then reinterpreted and renewed through artificial intelligence, generating a contemporary visual language that preserves the essence of tradition while transforming it into something new.
This fusion of heritage and technology shaped the final spatial installation, highlighting the dialogue between the past and the future within the context of Jerusalem Design Week.
//The signage in the exhibition space
brand values //
senses. personal. memory
About //
Nota is a subsidiary brand of Transparent, born from the values of senses, personal connection, and memory.
The echo-sensory pop-up at Habima Square, transforms scent into a tangible medium for preserving moments. The capsules capture fragrances that bring people back to a loved one or a past experience, turning memory into something that can be felt and shared.
brand values //
senses. personal. memory
About //
Nota is a subsidiary brand of Transparent, born from the values of senses, personal connection, and memory.
The echo-sensory pop-up at Habima Square, transforms scent into a tangible medium for preserving moments. The capsules capture fragrances that bring people back to a loved one or a past experience, turning memory into something that can be felt and shared.
Branding / Editorial / Motion / Print
The Capsule //
3D Modeling of a sound capsule placed throughout the space.
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Nota space //
Nota space //
About //
Nota is a subsidiary brand of Transparent, born from the values of senses, personal connection, and memory.
The echo-sensory pop-up at Habima Square, transforms scent into a tangible medium for preserving moments. The capsules capture fragrances that bring people back to a loved one or a past experience, turning memory into something that can be felt and shared.
About//
SPAM is an independent magazine created around Teder, Tel Aviv, documenting the spirit of its pop-up culture. The magazine explores how temporary events shape the identity of the space.
It is divided into three chapters — past, present, and future — tracing Teder’s cultural layers through visual storytelling, typography, and editorial design. Each chapter reflects the vibrant, experimental, and ever-changing atmosphere of the venue — one you’ll want to experience before it slips into spam.
