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[JERUSALEM
DESIGN WEEK]
The branding presents Jerusalem as a city where tradition and innovation are interwoven in a harmonious dissonance, reminiscent of Far Eastern cities where ancient roots coexist with groundbreaking innovation.
category//
Branding / Editorial / Motion / Print
The branding presents Jerusalem as a city where tradition and innovation are interwoven in a harmonious dissonance, reminiscent of Far Eastern cities where ancient roots coexist with groundbreaking innovation.
[JERUSALEM DESIGN WEEK]
The project began with a research of traditional Eastern patterns, examining their cultural and historical layers. These patterns were then reinterpreted and renewed through artificial intelligence, generating a contemporary visual language that preserves the essence of tradition while transforming it into something new.
About //
This fusion of heritage and technology shaped the final spatial installation, highlighting the dialogue between the past and the future within the context of Jerusalem Design Week.
Poster Design //
The project began with a research of traditional Eastern patterns, examining their cultural and historical layers. These patterns were then reinterpreted and renewed through artificial intelligence, generating a contemporary visual language that preserves the essence of tradition while transforming it into something new.
About //
This fusion of heritage and technology shaped the final spatial installation, highlighting the dialogue between the past and the future within the context of Jerusalem Design Week.
//The signage in the exhibition space
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brand values //
senses. personal. memory
About //
Nota is a subsidiary brand of Transparent, born from the values of senses, personal connection, and memory.
The echo-sensory pop-up at Habima Square, transforms scent into a tangible medium for preserving moments. The capsules capture fragrances that bring people back to a loved one or a past experience, turning memory into something that can be felt and shared.
brand values //
senses. personal. memory
About //
Nota is a subsidiary brand of Transparent, born from the values of senses, personal connection, and memory.
The echo-sensory pop-up at Habima Square, transforms scent into a tangible medium for preserving moments. The capsules capture fragrances that bring people back to a loved one or a past experience, turning memory into something that can be felt and shared.
Branding / Editorial / Motion / Print
The Capsule //
3D Modeling of a sound capsule placed throughout the space.
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Nota space //
Nota space //
About //
Nota is a subsidiary brand of Transparent, born from the values of senses, personal connection, and memory.
The echo-sensory pop-up at Habima Square, transforms scent into a tangible medium for preserving moments. The capsules capture fragrances that bring people back to a loved one or a past experience, turning memory into something that can be felt and shared.