[ADAM
ACHER]
Design for video // the project challenged us to form a creative team, collaborate with a real artist, and produce a complete music video from scratch. The process included directing, designing, and shaping the visual identity of the clip, merging teamwork with hands-on industry experience.
category//
Video Art / Art Direction / Branding
Menu
About //
The music video for Noam Batan is set inside a laundromat, transformed into a symbolic space of renewal. The concept presents the laundromat as a place of both physical and emotional cleansing, where the artist undergoes a process of transformation and emerges as someone new.
Through a minimal, monochromatic design language and illustrative aesthetics, the video blurs the line between the ordinary and the metaphorical, turning a simple space into a stage for inner change.
![חדש[1].jpg](https://static.wixstatic.com/media/1a03e8_592b06100157437899f0a8c5439f0f6e~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%D7%97%D7%93%D7%A9%5B1%5D.jpg)
Set Design Process //
The challenging part of the design process was finding a laundromat location that matched our visual language.
As a conscious design decision not to compromise, we created 3D visualizations of the laundromat we envisioned — shaping a unique space that fully aligned with our concept. All of this was developed and produced together in class at the College.
Before
After
brand values //
senses. personal. memory
About //
Nota is a subsidiary brand of Transparent, born from the values of senses, personal connection, and memory.
The echo-sensory pop-up at Habima Square, transforms scent into a tangible medium for preserving moments. The capsules capture fragrances that bring people back to a loved one or a past experience, turning memory into something that can be felt and shared.
brand values //
senses. personal. memory
About //
Nota is a subsidiary brand of Transparent, born from the values of senses, personal connection, and memory.
The echo-sensory pop-up at Habima Square, transforms scent into a tangible medium for preserving moments. The capsules capture fragrances that bring people back to a loved one or a past experience, turning memory into something that can be felt and shared.
Branding / Editorial / Motion / Print
The Capsule //
3D Modeling of a sound capsule placed throughout the space.
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Nota space //
Nota space //
About //
Nota is a subsidiary brand of Transparent, born from the values of senses, personal connection, and memory.
The echo-sensory pop-up at Habima Square, transforms scent into a tangible medium for preserving moments. The capsules capture fragrances that bring people back to a loved one or a past experience, turning memory into something that can be felt and shared.
Through a minimal, monochromatic design language and illustrative aesthetics, the video blurs the line between the ordinary and the metaphorical, turning a simple space into a stage for inner change.
About //
The music video for Noam Batan is set inside a laundromat, transformed into a symbolic space of renewal. The concept presents the laundromat as a place of both physical and emotional cleansing, where the artist undergoes a process of transformation and emerges as someone new.
Set Design //